Feature Business : Raw Edge Boutique

Originally Featured on The Buzz Writer – 2nd November, 2015

Raw Edge Boutique_profileRaw Edge Boutique is a Women’s Retail Fashion Store offering a Fusion Of Luxe Bohemian Day Pieces and Classic Night Time Fashion.

Justine Blake and Alicen Lewis, inspired by a combined passion of fashion and retail, established Raw Edge Boutique

The boutique offers a fusion of wearable classic and luxe bohemian pieces, a reflection of their personal styles. Raw Edge showcases a variety of labels, affording every demographic access to casual day and nightwear.

Raw Edge aims to remain at the forefront of fashion, providing their customers with the latest trends and designers

The stand-alone boutique in Miranda intentionally avoids high traffic areas in favour of a more out of the way location. This ensures the Raw Edge concept is not compromised, creating a destination and shopping experience unto itself.

Tell us about your business

Raw Edge Boutique Is A Women’s Retail Fashion Store Offering a Fusion Of Luxe Bohemian Day Pieces and Classic Night Time Fashion.
Raw Edge Boutique is co-owned by Justine Blake & Alicen Lewis.

Why did you start your business?

We felt the Shire lacked a boutique shopping destination. Raw Edge is all about creating an environment that feels inviting while showcasing some of Australia’s newest labels.  A lot of our customers have loved discovering new labels and finding unique pieces to add to their wardrobes.

What do you love about your work?

Clothes, clothes and more clothes!!  The thrill of finding new labels and unique pieces and seeing how happy customers are when they leave. We have met so many amazing people. Also doing what you love, is a bonus!

What do you want to be known for?

The Shire’s number 1 shopping destination. Where luxe boho pieces can be mixed with classic wear to create a fusion of wearable day to night time pieces.

What are you aiming to achieve in the next 12 months?

To create a bigger presence in the Sutherland Shire and to direct a wider audience of fashion lovers to our web store:

What is the best piece of advice for someone who is thinking of starting their own business?

Do what you love so you always enjoy it.  Enjoy the successes, pick yourself up and keep moving on the down days. Try to network with people in the same industry its reassuring to know you are moving in the right direction and keep working towards the long term goals.

Raw Edge Boutique_Shop


Phone:     (02) 9531 0105


Address:    97-103 Miranda Road, Miranda NSW 2228

Website:    www.rawedgeboutique.com.au

Open Hours: 10am-5pm Mon, Wed-Fri

                       11am-5pm Tuesday

                       10am-4pm Saturday

                       Closed Sunday

Facebook: – www.facebook.com/rawedgeboutiqueofficial

Instagram: – instagram.com/rawedgeboutique/


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