New beyondblue Campaign Tackles Racism

beyondblue.org.au

Discrimination leads to depression and anxiety in Indigenous Australians. No one should be made to feel like crap just for being who they are. You can change this.

Beyondblue’s new campaign The Invisible Discriminator highlights the impact of subtle discrimination on the mental health or social and emotional wellbeing of Aboriginal and Torres Strait Islander people.

This is the second phase of the original campaign run in 2014 in which the TV commercials depict five everyday experiences of subtle discrimination to illustrate the ongoing impact on Aboriginal and Torres Strait Islander people.

People will be encouraged to take action to stop racial discrimination by going to the beyondblue website and finding out more across four key areas:

  • Educate yourself about racism
  • Create change at your school
  • Create change at work
  • Respond to racism

The campaign will run from Monday 1 August to Sunday 28 August 2016 across TV, radio, cinema, online and social media. It is expected to reach millions of people.

Why this campaign is important

Several studies have demonstrated a link between experiences of racism and poorer mental health among Aboriginal and Torres Strait Islander people, including a greater risk of developing depression and anxiety, substance use and attempted suicide.

Aboriginal and Torres Strait Islander people are nearly three times more likely to be psychologically distressed than other Australians and twice as likely to die by suicide.

Almost all Aboriginal and Torres Strait Islander people regularly experience racism. Research has shown that most people had experienced racism multiple times, with more than 70 per cent experiencing eight or more incidents a year. Fifty per cent of all research participants reported experiencing high or very high levels of psychological distress.

You can change this

The research states that mental health of Aboriginal and Torres Strait Islander Australians can be improved if they are exposed to fewer incidents of interpersonal racism. You can help by sharing the campaign with your family and friends and calling-out instances of racism when you see them.

Support the campaign:

Facebook

Instagram

Twitter

  • Head to www.twitter.com/beyondblue and retweet one or more of beyondblue’stweets around the Invisible Discriminator campaign

Linkedin

Join the conversation #bethechange

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